Lincoln Heritage vs Mutual of Omaha

Verdict

Lincoln Heritage is a single-product final expense company; Mutual of Omaha is a broad policyholder-owned insurer that also sells final expense coverage. Lincoln Heritage, a family-owned Phoenix company (Londen Insurance Group), sells Funeral Advantage whole life up to $35,000 for ages up to 85, with level premiums, no medical exam, a short health questionnaire and a free Personal Funeral Advisor service. It is not sold in New York or Washington and is unrelated to Lincoln Financial.

Mutual of Omaha, owned by its policyholders through a mutual holding company since April 1, 2026, sells guaranteed-issue whole life of $2,000 to $25,000 for ages 45 to 85 (no exam or health questions), children's whole life, term in 10, 15, 20 and 30 years, and universal life including indexed policies. It is available in all 50 states, with New York served by Companion Life. For a buyer who wants a larger amount or who may qualify for underwritten term, Mutual of Omaha offers more options; for a buyer focused on a funeral with extra planning help, Lincoln Heritage packages that service.

Ratings and service: Lincoln Heritage holds A (Excellent) from AM Best, upgraded in July 2025; Mutual of Omaha holds A+ (Superior) from AM Best as of March 2025 and A+ from S&P (affirmed August 2026). Mutual of Omaha ranked 3rd of 23 in the J.D. Power 2026 study (680 points; first in 2025); Lincoln Heritage was not ranked. Lincoln Heritage's profile notes a $4,500 Connecticut fine in 2023 for agents selling without the required appointment.

Choose Lincoln Heritage if

• You want a whole life policy focused on funeral costs with up to $35,000 of coverage.
• You value the free funeral-planning and price-comparison service.
• You prefer a privately held, family-owned specialist.
• You live in one of the 48 states where it is sold.

Choose Mutual of Omaha if

• You prefer a policyholder-owned company with A+ ratings and a top-three J.D. Power ranking.
• You may want term life or an indexed universal policy rather than only final expense.
• You live in New York or Washington, where Lincoln Heritage is not sold.
• You want guaranteed-issue whole life with no health questions, which Mutual of Omaha's profile describes for ages 45 to 85.

Key differences

Before you decide

Ask each for a quote at your age and health for the same death benefit; final expense policies cost more per $1,000 than underwritten ones (how to compare life insurance quotes fairly). Read final expense insurance: what it covers and costs to understand graded and modified benefits, and check rating dates with AM Best, S&P, Moody's and Fitch ratings explained.