Install
Insurers
The 100 largest U.S. life insurers, ranked by 2024 individual life premiums: contacts, financial strength ratings, products, history and the latest news on each.
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 1 | Northwestern MutualThe largest U.S. individual life insurer by premiums, a policyowner-owned mutual from Milwaukee that sells participating whole life through its own advisors. | Mutual life insurers | 8.74% | A++ (Superior) |
| 2 | New York LifeThe largest U.S. mutual life insurer, sold through career agents; it also runs the AARP life insurance program and the former Cigna group life business. | Mutual life insurers | 5.80% | A++ (Superior) |
| 3 | MassMutualSpringfield, Massachusetts mutual founded in 1851, a leading seller of participating whole life through financial professionals; it also owns MassMutual Ascend. | Mutual life insurers | 5.57% | A++ (Superior) |
| 4 | PrudentialNewark-based public insurer (NYSE: PRU) founded in 1875, selling term, universal, indexed and variable life through advisors, brokers and online. | Shareholder-owned life insurers | 5.11% | A+ (Superior) |
| 5 | Lincoln FinancialPublic insurer (NYSE: LNC) founded in 1905, selling term, indexed and variable universal life and MoneyGuard hybrid long-term care policies through advisors. | Shareholder-owned life insurers | 4.07% | A (Excellent) |
| 6 | State FarmThe life insurance arm of the State Farm auto and home insurer, sold only through State Farm agents and a top-two J.D. Power life insurer. | P&C-affiliated life insurers | 3.77% | A+ (Superior) |
| 7 | Protective LifeBirmingham-based term and universal life insurer owned by Japan's Daiichi Life since 2015, and a major buyer of other companies' policy blocks. | Shareholder-owned life insurers | 3.53% | A+ (Superior) |
| 8 | Pacific LifeNewport Beach life and annuity insurer under a mutual holding company, sold through independent advisors and best known for indexed and variable universal life. | Mutual life insurers | 3.31% | A+ (Superior) |
| 9 | John HancockBoston-based U.S. arm of Canada's Manulife, sold through financial professionals and known for its Vitality wellness program and universal life. | Shareholder-owned life insurers | 3.17% | A+ (Superior) |
| 10 | TransamericaAegon's U.S. life and retirement company, selling term, indexed universal and final expense coverage through agents, including its WFG network. | Shareholder-owned life insurers | 3.03% | A (Excellent) |
| 11 | Guardian LifeA New York mutual founded in 1860 that sells participating whole life, term and disability coverage through financial professionals and pays annual dividends. | Mutual life insurers | 2.75% | A++ (Superior) |
| 12 | NationwideThe life insurance arm of Columbus-based mutual Nationwide, selling term, indexed and variable universal life and whole life through agents and online. | P&C-affiliated life insurers | 2.50% | A+ (Superior) |
| 13 | Corebridge FinancialAIG's former life and retirement arm, issuing policies as American General Life; now independent and set to merge with Equitable Holdings by end of 2026. | Shareholder-owned life insurers | 2.28% | A (Excellent) |
| 14 | National Life GroupA Vermont mutual holding company group founded in 1848, known for indexed universal life with Living Benefits sold through independent agents. | Mutual life insurers | 2.18% | A+ (Superior) |
| 15 | Penn MutualA Philadelphia-area mutual founded in 1847, selling participating whole life, term, indexed and variable universal life through financial professionals. | Mutual life insurers | 2.06% | A+ (Superior) |
| 16 | PrimericaA term-only life insurer sold through more than 150,000 independent, mostly part-time representatives who also offer investments to middle-income families. | Shareholder-owned life insurers | 1.98% | A+ (Superior) |
| 17 | Mutual of OmahaAn Omaha-based, policyholder-owned insurer founded in 1909 that sells term, final expense whole life and indexed UL, plus Medicare supplement and LTC coverage. | Mutual life insurers | 1.82% | A+ (Superior) |
| 18 | EquitableA New York insurer founded in 1859 that sells term, indexed and variable universal life through its own advisors and brokers; merging with Corebridge Financial. | Shareholder-owned life insurers | 1.78% | A (Excellent) |
| 19 | Globe LifeTexas group selling small no-exam life policies by mail and online, plus agent-sold American Income Life, Liberty National and Family Heritage coverage. | Shareholder-owned life insurers | 1.68% | A (Excellent) |
| 20 | Sammons Financial Group (Midland National and North American)Employee-owned group whose Midland National and North American units sell indexed universal life, term and fixed index annuities through independent agents. | Annuity and retirement specialists | 1.37% | A+ (Superior) |
| 21 | Securian FinancialSt. Paul-based insurer owned by a mutual holding company, selling IUL, VUL and term through independent advisors plus coverage via employers and lenders. | Mutual life insurers | 1.31% | A+ (Superior) |
| 22 | Principal Financial GroupDes Moines insurer that quit selling life insurance to retail consumers in 2021; it now sells to business owners and executives and services older policies. | Shareholder-owned life insurers | 1.28% | A+ (Superior) |
| 23 | MetLifeA leading U.S. group benefits insurer; it sells life coverage through employers and services older individual policies it no longer markets. | Worksite and supplemental insurers | 1.27% | A+ (Superior) |
| 24 | Brighthouse FinancialMetLife's former U.S. retail life and annuity arm, spun off in 2017; it sells annuities and a few life policies and agreed in 2025 to be bought by Aquarian. | Annuity and retirement specialists | 1.19% | A (Excellent) |
| 25 | Western & Southern Financial GroupCincinnati mutual holding company group whose brands include Western & Southern Life, Gerber Life, Columbus Life, Lafayette Life and Integrity Life. | Mutual life insurers | 1.19% | A+ (Superior) |
| 26 | Allianz LifeThe Minneapolis-based U.S. arm of Germany's Allianz SE, a leading fixed index annuity seller that offers indexed universal life through financial professionals. | Annuity and retirement specialists | 1.15% | A+ (Superior) |
| 27 | Banner LifeA large U.S. term life specialist, long sold as Legal & General America and owned since February 2026 by Japan's Meiji Yasuda; William Penn serves New York. | Shareholder-owned life insurers | 1.06% | A (Excellent) |
| 28 | ThriventA member-owned Christian fraternal benefit society formed by the 2002 merger of two Lutheran fraternals, selling life insurance through its own advisors. | Fraternal benefit societies | 0.97% | A++ (Superior) |
| 29 | Farmers LifeThe life insurance arm of the Farmers Insurance group, issued by Zurich-owned Farmers New World Life and sold through Farmers agents and online in 49 states. | P&C-affiliated life insurers | 0.86% | — |
| 30 | RiverSourceAmeriprise Financial's insurer, formerly IDS Life, selling mostly variable universal life plus term, indexed UL and annuities through Ameriprise advisors. | Shareholder-owned life insurers | 0.75% | A+ (Superior) |
| 31 | TruStageThe credit union movement's insurer, formerly CUNA Mutual Group: no-exam term and whole life sold direct to credit union members, plus funeral preneed coverage. | Mutual life insurers | 0.75% | A (Excellent) |
| 32 | USAA Life Insurance CompanyThe life insurance arm of USAA, the military-focused insurer and bank. Term, whole and final expense life with military features; open to all U.S. citizens. | P&C-affiliated life insurers | 0.73% | A++ (Superior) |
| 33 | GenworthGenworth stopped selling life insurance and fixed annuities in 2016 and runs off its life block; new business is long-term care through CareScout. | Closed-block and legacy administrators | 0.71% | B- (Fair) |
| 34 | OneAmerica FinancialIndianapolis mutual holding company group (American United Life, State Life) known for Asset Care hybrid whole life with long-term care benefits. | Mutual life insurers | 0.66% | A+ (Superior) |
| 35 | AmeritasLincoln, Nebraska mutual holding company selling term, participating whole life, universal and variable life through advisors, plus dental and disability. | Mutual life insurers | 0.61% | A (Excellent) |
| 36 | Southern Farm Bureau LifeJackson, Mississippi life insurer owned by 10 state Farm Bureaus, selling term, participating whole life and annuities via Farm Bureau agents in 11 states. | Farm Bureau life insurers | 0.60% | A+ (Superior) |
| 37 | SymetraBellevue, Washington insurer owned by Japan's Sumitomo Life since 2016, selling term and indexed universal life via agents, plus annuities and group benefits. | Shareholder-owned life insurers | 0.59% | A (Excellent) |
| 38 | American NationalTexas insurer founded in 1905, owned by Brookfield since 2022; it stopped selling most new life policies in 2025 and now focuses on annuities. | Annuity and retirement specialists | 0.58% | A (Excellent) |
| 39 | Voya FinancialRetirement and benefits company whose ReliaStar insurers sell group and payroll-deduction life; old individual policies are serviced by Resolution Life. | Worksite and supplemental insurers | 0.58% | A (Excellent) |
| 40 | CNO Financial (Bankers Life, Colonial Penn)Indiana group behind Bankers Life, Colonial Penn and Washington National, selling life, Medicare supplement, LTC and annuities to middle-income retirees. | Final expense and senior market specialists | 0.57% | A (Excellent) |
| 41 | KuvareAn annuity and reinsurance group that owns Lincoln Benefit Life, a former Allstate company closed to new sales, plus Guaranty Income Life and United Life. | Annuity and retirement specialists | 0.57% | A- (Excellent) for Guaranty Income Life and United Life; B++ (Good) for Lincoln Benefit Life |
| 42 | Global AtlanticKKR-owned annuity, preneed funeral insurance and reinsurance group; it stopped selling indexed universal life in 2023 but services large acquired life blocks. | Annuity and retirement specialists | 0.56% | A (Excellent) |
| 43 | Knights of ColumbusA Catholic fraternal benefit society founded in 1882 that sells participating whole life, term, annuities and long-term care to members and their families. | Fraternal benefit societies | 0.56% | A+ (Superior) |
| 44 | F&G Annuities & LifeA Des Moines annuity and indexed universal life insurer, publicly traded as FG and about 70% owned by Fidelity National Financial, sold through agents. | Annuity and retirement specialists | 0.52% | A (Excellent) |
| 45 | AAA LifeThe life insurer of the AAA motor club federation, based in Livonia, Michigan, selling term, whole life, final expense and annuities to AAA members and others. | P&C-affiliated life insurers | 0.51% | A (Excellent) |
| 46 | Lincoln HeritagePhoenix-based, family-owned final expense insurer selling Funeral Advantage whole life up to $35,000 with no exam; not related to Lincoln Financial. | Final expense and senior market specialists | 0.45% | A (Excellent) |
| 47 | UnumChattanooga workplace benefits insurer selling group and voluntary life, disability and supplemental coverage through employers, via Unum and Colonial Life. | Worksite and supplemental insurers | 0.45% | A (Excellent) |
| 48 | AuguStar Life (formerly Ohio National)Cincinnati insurer formerly Ohio National, renamed AuguStar Life in 2023; owned by Constellation (La Caisse and Ontario Teachers'), focused on indexed life. | Shareholder-owned life insurers | 0.44% | A (Excellent) |
| 49 | Talcott Financial GroupThe former Hartford Life business, owned by Sixth Street since 2021; holds old Hartford life policies (serviced by Prudential) and reinsures annuity blocks. | Closed-block and legacy administrators | 0.44% | A- (Excellent) |
| 50 | Wilton ReNorwalk, Connecticut acquirer of closed life and annuity blocks, owned by CPP Investments; its Texas Life unit still sells worksite universal life. | Closed-block and legacy administrators | 0.43% | A+ (Superior) |
| 51 | Investors Preferred LifeA small South Dakota carrier that writes only private placement life insurance and annuities for accredited, ultra-wealthy investors through their advisors. | Shareholder-owned life insurers | 0.42% | A- (Excellent) |
| 52 | Foresters FinancialA Toronto-based fraternal benefit society founded in 1874 that sells term, whole and universal life through independent agents, with member benefits attached. | Fraternal benefit societies | 0.42% | A (Excellent) |
| 53 | Everlake LifeThe former Allstate Life Insurance Company, sold to Blackstone funds in 2021. It services about 1.5 million Allstate-era policies and sells no new ones. | Closed-block and legacy administrators | 0.39% | A (Excellent) |
| 54 | Axcelus FinancialFormerly Lombard International US, a Philadelphia carrier of private placement life insurance and annuities for the wealthy, owned by BroadRiver since 2023. | Shareholder-owned life insurers | 0.37% | A- (Excellent) |
| 55 | American-Amicable (iA American Life)iA Financial Group's Waco, Texas insurers (American-Amicable, iA American, Occidental, Pioneer), selling final expense, term and UL through agents. | Shareholder-owned life insurers | 0.36% | A (Excellent) |
| 56 | AmericoA privately held Kansas City insurer that sells final expense, mortgage protection, term and permanent life and annuities through independent agents. | Final expense and senior market specialists | 0.33% | A (Excellent) |
| 57 | Resolution LifeA Nippon Life-owned consolidator servicing closed blocks of U.S. life insurance, including Voya's former individual life policies and older Farmers policies. | Closed-block and legacy administrators | 0.31% | — |
| 58 | American Family LifeThe life insurance company of Madison-based American Family Insurance, selling DreamSecure term, whole and flexible life mainly through AmFam agents. | P&C-affiliated life insurers | 0.31% | A (Excellent) |
| 59 | Jackson National LifeA Lansing, Michigan, annuity company owned by NYSE-listed Jackson Financial; it stopped selling life insurance in 2012 and now runs acquired life blocks. | Annuity and retirement specialists | 0.29% | A (Excellent) |
| 60 | COUNTRY FinancialBloomington, Illinois, insurer founded by the Illinois Farm Bureau, selling term, participating whole life and IUL through local representatives in 19 states. | Farm Bureau life insurers | 0.29% | A+ (Superior) |
| 61 | Farm Bureau Financial ServicesIowa-based Farm Bureau life insurer (Farm Bureau Life Insurance Company) selling term, whole life, IUL and annuities through exclusive agents in 14 states. | Farm Bureau life insurers | 0.27% | A (Excellent) |
| 62 | Kemper LifeKemper's home-service life insurers, selling small whole life, term and graded-benefit policies through about 2,200 employee agents who visit customers' homes. | Final expense and senior market specialists | 0.26% | A- (Excellent) |
| 63 | Prosperity Life GroupLife and annuity group owned by JAB Insurance since 2025, combining S.USA, SBLI USA, Shenandoah Life and National Western Life, acquired in 2024. | Annuity and retirement specialists | 0.25% | A- (Excellent) |
| 64 | Cincinnati LifeLife insurer of Cincinnati Financial, selling term, whole life, universal life, worksite coverage and fixed annuities through independent agents. | P&C-affiliated life insurers | 0.25% | A+ (Superior) |
| 65 | Security Mutual Life of New YorkBinghamton, New York mutual founded in 1886, selling participating whole life, term, worksite life and annuities through independent agents nationwide. | Mutual life insurers | 0.24% | A- (Excellent) |
| 66 | SBLIA Massachusetts mutual founded in 1907 under a law conceived by Louis Brandeis, known for low-cost term life sold online, by phone and through brokers. | Mutual life insurers | 0.22% | A (Excellent) |
| 67 | Kansas City LifeA Bixby family-led Missouri life insurer founded in 1895, selling term, whole, universal and indexed life through agencies, plus Old American final expense. | Shareholder-owned life insurers | 0.20% | A- (Excellent) |
| 68 | AflacThe supplemental insurer known for its duck; sells term, whole and final expense life mainly at the workplace, alongside cancer, accident and hospital plans. | Worksite and supplemental insurers | 0.18% | A+ (Superior) |
| 69 | Sun Life (U.S.)The U.S. arm of Canada's Sun Life, a major group benefits and dental carrier that stopped selling individual life in 2011 but still services older policies. | Worksite and supplemental insurers | 0.18% | A+ (Superior) |
| 70 | Modern Woodmen of AmericaA fraternal benefit society founded in 1883 and based in Rock Island, Illinois, selling whole, universal and term life and annuities to nearly 700,000 members. | Fraternal benefit societies | 0.18% | A (Excellent) |
| 71 | TIAAThe nonprofit-owned retirement giant for teachers and academics. Its life unit stopped selling new policies in 2019 and merged into TIAA at the end of 2025. | Annuity and retirement specialists | 0.18% | A++ (Superior) |
| 72 | WoodmenLifeAn Omaha fraternal benefit society founded in 1890, selling term, whole, universal and final expense life through its own representatives and local chapters. | Fraternal benefit societies | 0.17% | A+ (Superior) |
| 73 | Federated LifeThe life insurance arm of Federated Insurance, an Owatonna, Minnesota, mutual that insures businesses in select industries and sells life cover to their owners. | P&C-affiliated life insurers | 0.17% | A+ (Superior) |
| 74 | Erie Family LifeThe life insurer of Erie Insurance, sold by independent ERIE agents alongside auto and home coverage in Erie's states. Not available in New York. | P&C-affiliated life insurers | 0.17% | A (Excellent) |
| 75 | American FidelityA family-owned Oklahoma City insurer selling life, supplemental health and annuities at work, mainly to school, public sector and auto dealer employees. | Worksite and supplemental insurers | 0.17% | A+ (Superior) |
| 76 | Nassau Financial GroupHartford insurer that services the old Phoenix Life and Foresters U.S. life blocks; it now sells annuities and Medicare Supplement, not new life insurance. | Closed-block and legacy administrators | 0.17% | B++ (Good) |
| 77 | Empower (formerly Great-West Financial)Empower, once Great-West Financial, is a retirement plan giant that stopped selling life insurance in 2019; Protective now services its old life policies. | Annuity and retirement specialists | 0.16% | A+ (Superior) |
| 78 | Pan-American LifeNew Orleans mutual holding company insurer, founded in 1911, selling participating whole life, term and IUL in the U.S. through Mutual Trust Life Solutions. | Mutual life insurers | 0.16% | A (Excellent) |
| 79 | National Guardian Life (NGL)Madison, Wisconsin preneed funeral insurance specialist sold through funeral homes; policyholder-owned through a mutual holding company since January 2026. | Final expense and senior market specialists | 0.15% | A (Excellent) |
| 80 | Physicians MutualOmaha mutual founded in 1902, selling guaranteed acceptance whole life, term, Medicare Supplement and dental coverage directly by phone, mail and online. | Final expense and senior market specialists | 0.13% | A+ (Superior) |
| 81 | Columbian Financial GroupBinghamton-area small-policy life insurer, founded 1882, that stopped new sales in 2024, went through rehabilitation and was bought by JAB Insurance in 2026. | Closed-block and legacy administrators | 0.13% | — |
| 82 | Tennessee Farmers LifeTennessee-only life insurer of Farm Bureau Insurance of Tennessee, selling term, whole life, universal life and annuities to Farm Bureau members via agents. | Farm Bureau life insurers | 0.13% | A+ (Superior) |
| 83 | UnitedHealthcare life affiliatesUnitedHealth Group's life-writing subsidiaries, which sell small term life policies with health coverage via USHEALTH Advisors agents and UnitedHealthOne. | Health insurer life affiliates | 0.12% | — |
| 84 | Indiana Farm Bureau InsuranceIndianapolis Farm Bureau insurer whose life company, United Home Life, sells via Farm Bureau agents in Indiana and independent agents elsewhere. | Farm Bureau life insurers | 0.12% | A (Excellent) |
| 85 | Fidelity LifeIllinois life insurer founded in 1896, owned by iA Financial Group since 2024, selling RAPIDecision term, senior and final expense policies by phone and online. | Shareholder-owned life insurers | 0.12% | A (Excellent) |
| 86 | Alfa LifeMontgomery, Alabama life insurer of the Alfa group, founded by the Alabama Farmers Federation and sold through Alfa agents in Alabama, Georgia and Mississippi. | Farm Bureau life insurers | 0.11% | A (Excellent) |
| 87 | Senior Life Insurance CompanyFamily-owned Thomasville, Georgia insurer that sells small final expense life policies, up to $30,000 for ages 0-85, through a large network of agents. | Final expense and senior market specialists | 0.11% | — |
| 88 | Triple-S Vida (GuideWell)Puerto Rico's Triple-S Vida and Florida Blue's Florida Combined Life, the life insurers of GuideWell, the mutual parent of Florida Blue and Triple-S. | Health insurer life affiliates | 0.10% | A- (Excellent) |
| 89 | Auto-Owners LifeLansing, Michigan life insurer owned by mutual Auto-Owners Insurance, selling term, whole life, universal life and annuities through independent agents. | P&C-affiliated life insurers | 0.10% | A+ (Superior) |
| 90 | Royal Neighbors of AmericaWomen-founded fraternal insurer in Rock Island, Illinois, selling final expense, whole life, term and annuities via independent agents in 43 states and D.C. | Fraternal benefit societies | 0.10% | A (Excellent) |
| 91 | AtheneApollo-owned retirement company in West Des Moines, Iowa; a top U.S. annuity seller that no longer sells life insurance but still services older life blocks. | Annuity and retirement specialists | 0.10% | A+ (Superior) |
| 92 | Farm Bureau Insurance of Michigan (Farm Bureau Life)Lansing life insurer of the Michigan Farm Bureau family, founded in 1951 and selling term, whole life and fixed annuities through Michigan Farm Bureau agents. | Farm Bureau life insurers | 0.10% | A (Excellent) |
| 93 | Shelter LifeLife arm of Missouri-based Shelter Insurance, founded in 1959 as MFA Life, selling term, whole and universal life through Shelter agents in 14 states. | P&C-affiliated life insurers | 0.10% | A (Excellent) |
| 94 | Boston Mutual LifeCanton, Massachusetts mutual founded in 1891, selling whole life, group term and accident coverage at the workplace and through general agencies. | Worksite and supplemental insurers | 0.09% | A (Excellent) |
| 95 | Horace MannSpringfield, Illinois insurer for teachers and school employees, publicly traded as HMN, selling term, whole life and IUL plus auto, home and 403(b) annuities. | Shareholder-owned life insurers | 0.09% | A (Excellent) |
| 96 | Security National LifeSalt Lake City insurer selling preneed funeral and final expense policies; part of Nasdaq-listed Security National Financial, which also runs funeral homes. | Final expense and senior market specialists | 0.08% | — |
| 97 | Lumico LifeFormer Swiss Re insurer, bought by Wilton Re in April 2026, that sold term, whole life and final expense online; closed to new applications since 2025. | Closed-block and legacy administrators | 0.07% | A (Excellent) |
| 98 | Amica LifeLife subsidiary of Rhode Island auto and home insurer Amica Mutual, selling term, whole life and fixed annuities directly by phone and online in all states. | P&C-affiliated life insurers | 0.07% | A+ (Superior) |
| 99 | AssurityLincoln, Nebraska mutual holding company and Certified B Corp selling term, whole and universal life plus disability cover through independent agents. | Mutual life insurers | 0.07% | A- (Excellent) |
| 100 | WellabeDes Moines mutual holding company (formerly American Enterprise Group) selling preneed funeral insurance and Medicare Supplement and other senior health plans. | Final expense and senior market specialists | 0.07% | A (Excellent) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.