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P&C-affiliated life insurers
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 6 | State FarmThe life insurance arm of the State Farm auto and home insurer, sold only through State Farm agents and a top-two J.D. Power life insurer. | P&C-affiliated life insurers | 3.77% | A+ (Superior) |
| 12 | NationwideThe life insurance arm of Columbus-based mutual Nationwide, selling term, indexed and variable universal life and whole life through agents and online. | P&C-affiliated life insurers | 2.50% | A+ (Superior) |
| 29 | Farmers LifeThe life insurance arm of the Farmers Insurance group, issued by Zurich-owned Farmers New World Life and sold through Farmers agents and online in 49 states. | P&C-affiliated life insurers | 0.86% | — |
| 32 | USAA Life Insurance CompanyThe life insurance arm of USAA, the military-focused insurer and bank. Term, whole and final expense life with military features; open to all U.S. citizens. | P&C-affiliated life insurers | 0.73% | A++ (Superior) |
| 45 | AAA LifeThe life insurer of the AAA motor club federation, based in Livonia, Michigan, selling term, whole life, final expense and annuities to AAA members and others. | P&C-affiliated life insurers | 0.51% | A (Excellent) |
| 58 | American Family LifeThe life insurance company of Madison-based American Family Insurance, selling DreamSecure term, whole and flexible life mainly through AmFam agents. | P&C-affiliated life insurers | 0.31% | A (Excellent) |
| 64 | Cincinnati LifeLife insurer of Cincinnati Financial, selling term, whole life, universal life, worksite coverage and fixed annuities through independent agents. | P&C-affiliated life insurers | 0.25% | A+ (Superior) |
| 73 | Federated LifeThe life insurance arm of Federated Insurance, an Owatonna, Minnesota, mutual that insures businesses in select industries and sells life cover to their owners. | P&C-affiliated life insurers | 0.17% | A+ (Superior) |
| 74 | Erie Family LifeThe life insurer of Erie Insurance, sold by independent ERIE agents alongside auto and home coverage in Erie's states. Not available in New York. | P&C-affiliated life insurers | 0.17% | A (Excellent) |
| 89 | Auto-Owners LifeLansing, Michigan life insurer owned by mutual Auto-Owners Insurance, selling term, whole life, universal life and annuities through independent agents. | P&C-affiliated life insurers | 0.10% | A+ (Superior) |
| 93 | Shelter LifeLife arm of Missouri-based Shelter Insurance, founded in 1959 as MFA Life, selling term, whole and universal life through Shelter agents in 14 states. | P&C-affiliated life insurers | 0.10% | A (Excellent) |
| 98 | Amica LifeLife subsidiary of Rhode Island auto and home insurer Amica Mutual, selling term, whole life and fixed annuities directly by phone and online in all states. | P&C-affiliated life insurers | 0.07% | A+ (Superior) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.