Install
Final expense and senior market specialists
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 40 | CNO Financial (Bankers Life, Colonial Penn)Indiana group behind Bankers Life, Colonial Penn and Washington National, selling life, Medicare supplement, LTC and annuities to middle-income retirees. | Final expense and senior market specialists | 0.57% | A (Excellent) |
| 46 | Lincoln HeritagePhoenix-based, family-owned final expense insurer selling Funeral Advantage whole life up to $35,000 with no exam; not related to Lincoln Financial. | Final expense and senior market specialists | 0.45% | A (Excellent) |
| 56 | AmericoA privately held Kansas City insurer that sells final expense, mortgage protection, term and permanent life and annuities through independent agents. | Final expense and senior market specialists | 0.33% | A (Excellent) |
| 62 | Kemper LifeKemper's home-service life insurers, selling small whole life, term and graded-benefit policies through about 2,200 employee agents who visit customers' homes. | Final expense and senior market specialists | 0.26% | A- (Excellent) |
| 79 | National Guardian Life (NGL)Madison, Wisconsin preneed funeral insurance specialist sold through funeral homes; policyholder-owned through a mutual holding company since January 2026. | Final expense and senior market specialists | 0.15% | A (Excellent) |
| 80 | Physicians MutualOmaha mutual founded in 1902, selling guaranteed acceptance whole life, term, Medicare Supplement and dental coverage directly by phone, mail and online. | Final expense and senior market specialists | 0.13% | A+ (Superior) |
| 87 | Senior Life Insurance CompanyFamily-owned Thomasville, Georgia insurer that sells small final expense life policies, up to $30,000 for ages 0-85, through a large network of agents. | Final expense and senior market specialists | 0.11% | — |
| 96 | Security National LifeSalt Lake City insurer selling preneed funeral and final expense policies; part of Nasdaq-listed Security National Financial, which also runs funeral homes. | Final expense and senior market specialists | 0.08% | — |
| 100 | WellabeDes Moines mutual holding company (formerly American Enterprise Group) selling preneed funeral insurance and Medicare Supplement and other senior health plans. | Final expense and senior market specialists | 0.07% | A (Excellent) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.