Glossary

Face amount

The dollar amount of coverage shown on a life insurance policy's specifications page, the base death benefit before loans, riders or dividends.

Also called: face value, coverage amount, sum insured

The face amount is the coverage amount printed on the policy's specifications page, the number people mean when they say they have "a $500,000 policy." It is the base death benefit the insurer agrees to pay if the insured dies while the policy is in force, and it drives the premium: more coverage costs more.

The face amount and the actual death benefit are often the same, but not always. Outstanding policy loans and accelerated benefits reduce the payout, while paid-up additions bought with dividends, an increasing death benefit option in universal life, or certain riders can raise it. Hypothetical example: a whole life policy with a $250,000 face amount has bought $40,000 of paid-up additions and has a $15,000 loan outstanding, so the beneficiary would receive about $275,000. Decreasing term policies have a face amount that drops on a schedule.

Choosing the face amount is the most important buying decision. Common methods include multiples of income, the DIME method and a detailed needs analysis that adds debts, income replacement and future goals, then subtracts existing assets and coverage. Insurers also cap face amounts based on income and net worth. See How much life insurance do I need? and the How much life insurance do I need?.

Last reviewed October 4, 2026

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