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livemint.com > money > personal-finance > asit-rath-aviva-life-insurance-bancassurance-insurance-mis-selling-life-insurance-commissions-right-selling-11781077096995.html

Mis-selling, not claims, is life insurance’s biggest problem: Aviva CEO Asit Rath

3+ mon, 2+ day ago   (523+ words) As India's insurance regulator tightens norms around disclosures, commissions and distribution practices, insurers will need to move beyond transactional selling and focus on long-term customer relationships, according to Asit Rath, managing director and chief executive officer of Aviva Life Insurance....