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The Drum

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

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The Drum
thedrum.com > awards-case-study > inside-viriyah-insurance-s-rebrand-from-motor-specialist-to-trusted-partner

Inside Viriyah Insurance's rebrand from motor specialist to trusted partner

3+ mon, 3+ week ago   (859+ words) The ‘Power of Reversal’ campaign has won Gold in Rebrand or Relaunch at The Drum Awards, successfully repositioning Viriyah Insurance from Thailand’s leading motor insurer to a comprehensive insurance partner, expanding its brand promise across all products and reinforcing its…...