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Annuity and retirement specialists
| # | Company | Annuity market share (2024) | AM Best |
|---|---|---|---|
| 1 | AtheneApollo-owned annuity specialist in West Des Moines, Iowa, and the largest U.S. individual annuity writer by 2024 premiums, sold through financial professionals. | 8.63% | A+ (Superior) |
| 4 | Allianz LifeMinneapolis-based U.S. arm of Germany's Allianz SE, a long-time leader in fixed index annuities that also sells registered index-linked annuities. | 5.27% | A+ (Superior) |
| 8 | Jackson NationalA Lansing, Michigan, annuity specialist owned by NYSE-listed Jackson Financial, known for variable annuities and also selling RILAs and fixed index annuities. | 4.17% | A (Excellent) |
| 9 | Global AtlanticKKR-owned annuity group whose Forethought Life sells fixed, fixed index, RILA, variable and income annuities through banks and broker-dealers. | 3.50% | A (Excellent) |
| 11 | Sammons Financial (Midland National and North American)Employee-owned group whose Midland National and North American units sell fixed index annuities, MYGAs and RILAs through agents, banks and advisers. | 3.35% | A+ (Superior) |
| 12 | American Equity and American NationalBrookfield Wealth Solutions' annuity group: American Equity and Eagle Life fixed index annuities and American National MYGAs, sold through agents and online. | 3.25% | A (Excellent) |
| 14 | F&G Annuities & LifeDes Moines annuity specialist about 70% owned by Fidelity National Financial, selling fixed indexed annuities, MYGAs and a RILA through agents. | 2.80% | A (Excellent) |
| 16 | Brighthouse FinancialMetLife's former retail annuity arm, known for Shield index-linked annuities; sold through advisors and agreed in 2025 to be bought by Aquarian Holdings. | 2.36% | A (Excellent) |
| 17 | Delaware LifeIndiana-based Group 1001 insurer selling fixed indexed annuities and MYGAs through agents; ratings went to negative outlook in 2026 over affiliated investments. | 1.93% | A- (Excellent) |
| 19 | EquiTrust LifeChicago-based fixed and fixed indexed annuity specialist sold through independent agents; owned since 2025 by Amistad Financial Group. AM Best rates it B++. | 1.66% | B++ (Good) |
| 21 | Security BenefitTopeka annuity specialist owned by Todd Boehly's Eldridge, known for fixed indexed annuities, MYGAs and K-12 403(b) plans; not sold in New York. | 1.48% | A- (Excellent) |
| 23 | TIAARetirement-plan annuity giant for teachers, professors and nonprofit workers: TIAA Traditional and CREF in 403(b) plans, plus IRA annuities. | 1.35% | A++ (Superior) |
Ranked by 2024 U.S. individual annuity direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies.