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Shareholder-owned life insurers
| # | Company | Annuity market share (2024) | AM Best |
|---|---|---|---|
| 2 | Corebridge FinancialAIG's former life and retirement arm, a top-two U.S. annuity writer issuing through American General Life, and set to merge with Equitable by end of 2026. | 6.08% | A (Excellent) |
| 6 | EquitableA New York insurer that created the buffered annuity in 2010 and sells RILAs, variable annuities and a MYGA through advisors; merging with Corebridge. | 4.73% | A (Excellent) |
| 10 | Lincoln FinancialPublic insurer (NYSE: LNC) selling variable annuities, Level Advantage RILAs, fixed indexed annuities and a MYGA through financial professionals. | 3.46% | A (Excellent) |
| 13 | PrudentialNewark-based public insurer selling FlexGuard RILAs, variable, fixed indexed, MYGA and income annuities through financial professionals. | 2.84% | A+ (Superior) |
| 18 | SymetraBellevue, Washington insurer owned by Japan's Sumitomo Life, selling fixed, indexed, Trek index-linked and income annuities through banks and advisors. | 1.93% | A (Excellent) |
| 24 | Protective LifeBirmingham insurer owned by Japan's Daiichi Life, selling MYGAs, indexed, variable and immediate annuities, many with lifetime income, via advisors and banks. | 1.32% | A+ (Superior) |
| 25 | RiverSource (Ameriprise)Ameriprise Financial's insurer, selling RAVA variable annuities, a buffered structured annuity and immediate annuities only through Ameriprise advisors. | 1.21% | A+ (Superior) |
Ranked by 2024 U.S. individual annuity direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies.