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Annuities insurers
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 20 | Sammons Financial Group (Midland National and North American)Employee-owned group whose Midland National and North American units sell indexed universal life, term and fixed index annuities through independent agents. | Annuity and retirement specialists | 1.37% | A+ (Superior) |
| 24 | Brighthouse FinancialMetLife's former U.S. retail life and annuity arm, spun off in 2017; it sells annuities and a few life policies and agreed in 2025 to be bought by Aquarian. | Annuity and retirement specialists | 1.19% | A (Excellent) |
| 26 | Allianz LifeThe Minneapolis-based U.S. arm of Germany's Allianz SE, a leading fixed index annuity seller that offers indexed universal life through financial professionals. | Annuity and retirement specialists | 1.15% | A+ (Superior) |
| 38 | American NationalTexas insurer founded in 1905, owned by Brookfield since 2022; it stopped selling most new life policies in 2025 and now focuses on annuities. | Annuity and retirement specialists | 0.58% | A (Excellent) |
| 41 | KuvareAn annuity and reinsurance group that owns Lincoln Benefit Life, a former Allstate company closed to new sales, plus Guaranty Income Life and United Life. | Annuity and retirement specialists | 0.57% | A- (Excellent) for Guaranty Income Life and United Life; B++ (Good) for Lincoln Benefit Life |
| 42 | Global AtlanticKKR-owned annuity, preneed funeral insurance and reinsurance group; it stopped selling indexed universal life in 2023 but services large acquired life blocks. | Annuity and retirement specialists | 0.56% | A (Excellent) |
| 44 | F&G Annuities & LifeA Des Moines annuity and indexed universal life insurer, publicly traded as FG and about 70% owned by Fidelity National Financial, sold through agents. | Annuity and retirement specialists | 0.52% | A (Excellent) |
| 59 | Jackson National LifeA Lansing, Michigan, annuity company owned by NYSE-listed Jackson Financial; it stopped selling life insurance in 2012 and now runs acquired life blocks. | Annuity and retirement specialists | 0.29% | A (Excellent) |
| 71 | TIAAThe nonprofit-owned retirement giant for teachers and academics. Its life unit stopped selling new policies in 2019 and merged into TIAA at the end of 2025. | Annuity and retirement specialists | 0.18% | A++ (Superior) |
| 77 | Empower (formerly Great-West Financial)Empower, once Great-West Financial, is a retirement plan giant that stopped selling life insurance in 2019; Protective now services its old life policies. | Annuity and retirement specialists | 0.16% | A+ (Superior) |
| 91 | AtheneApollo-owned retirement company in West Des Moines, Iowa; a top U.S. annuity seller that no longer sells life insurance but still services older life blocks. | Annuity and retirement specialists | 0.10% | A+ (Superior) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.