Install
Agents, Brokers and Online insurers
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 31 | TruStageThe credit union movement's insurer, formerly CUNA Mutual Group: no-exam term and whole life sold direct to credit union members, plus funeral preneed coverage. | Mutual life insurers | 0.75% | A (Excellent) |
| 85 | Fidelity LifeIllinois life insurer founded in 1896, owned by iA Financial Group since 2024, selling RAPIDecision term, senior and final expense policies by phone and online. | Shareholder-owned life insurers | 0.12% | A (Excellent) |
| 98 | Amica LifeLife subsidiary of Rhode Island auto and home insurer Amica Mutual, selling term, whole life and fixed annuities directly by phone and online in all states. | P&C-affiliated life insurers | 0.07% | A+ (Superior) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.