Install
Insurer's own direct-to-consumer brand
| Platform | Type | Status |
|---|---|---|
| Banner Life direct (formerly Legal & General America)Banner Life's own online quote and direct application for OPTerm term life, sold as Legal & General America until Meiji Yasuda bought the insurer in 2026. | Insurer's own direct-to-consumer brand | Selling; rebranded from Legal & General America to the Banner Life family of companies after Meiji Yasuda's purchase closed 2026-02-02 |
| Corebridge DirectCorebridge Financial's own phone-and-online agency, formerly AIG Direct, selling American General term life and guaranteed issue whole life direct to consumers. | Insurer's own direct-to-consumer brand | Selling |
| Fabric by Gerber LifeWestern & Southern's online term life brand for parents, issued by Western-Southern Life Assurance Company: $100,000 to $5 million, 10- to 30-year terms. | Insurer's own direct-to-consumer brand | Selling |
Most online life insurance sites are agencies or brokers: an insurer issues the policy and pays the claim. Each page names the issuers.