Online agency (sells several insurers)

Platform Type Status
eFinancialPhone-and-online life insurance agency owned by Fidelity Life's parent Vericity, part of iA Financial Group since 2024; sells term, permanent and final expense. Online agency (sells several insurers) Selling
EthosNasdaq-listed online agency selling no-exam term, whole life and IUL issued by Banner Life, Protective, TruStage, Ameritas and North American. Online agency (sells several insurers) Selling
Everyday LifeBoston-area online life insurance broker founded in 2018 that recommends term and whole life from Fidelity Life, Banner Life, TruStage and Assurity. Online agency (sells several insurers) Selling
LadderVenture-backed online agency for adjustable term life issued by Amica Life, Fidelity Security Life and S.USA Life; no exam up to $3 million; not in New York. Online agency (sells several insurers) Selling
Lemonade LifeLemonade's life insurance agency, which since 2024 sells term life issued by Banner Life for ages 20-75 in 10- to 40-year terms; not in New York. Online agency (sells several insurers) Selling

Most online life insurance sites are agencies or brokers: an insurer issues the policy and pays the claim. Each page names the issuers.