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Permanent Life insurers
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 8 | Pacific LifeNewport Beach life and annuity insurer under a mutual holding company, sold through independent advisors and best known for indexed and variable universal life. | Mutual life insurers | 3.31% | A+ (Superior) |
| 11 | Guardian LifeA New York mutual founded in 1860 that sells participating whole life, term and disability coverage through financial professionals and pays annual dividends. | Mutual life insurers | 2.75% | A++ (Superior) |
| 14 | National Life GroupA Vermont mutual holding company group founded in 1848, known for indexed universal life with Living Benefits sold through independent agents. | Mutual life insurers | 2.18% | A+ (Superior) |
| 15 | Penn MutualA Philadelphia-area mutual founded in 1847, selling participating whole life, term, indexed and variable universal life through financial professionals. | Mutual life insurers | 2.06% | A+ (Superior) |
| 43 | Knights of ColumbusA Catholic fraternal benefit society founded in 1882 that sells participating whole life, term, annuities and long-term care to members and their families. | Fraternal benefit societies | 0.56% | A+ (Superior) |
| 51 | Investors Preferred LifeA small South Dakota carrier that writes only private placement life insurance and annuities for accredited, ultra-wealthy investors through their advisors. | Shareholder-owned life insurers | 0.42% | A- (Excellent) |
| 52 | Foresters FinancialA Toronto-based fraternal benefit society founded in 1874 that sells term, whole and universal life through independent agents, with member benefits attached. | Fraternal benefit societies | 0.42% | A (Excellent) |
| 54 | Axcelus FinancialFormerly Lombard International US, a Philadelphia carrier of private placement life insurance and annuities for the wealthy, owned by BroadRiver since 2023. | Shareholder-owned life insurers | 0.37% | A- (Excellent) |
| 70 | Modern Woodmen of AmericaA fraternal benefit society founded in 1883 and based in Rock Island, Illinois, selling whole, universal and term life and annuities to nearly 700,000 members. | Fraternal benefit societies | 0.18% | A (Excellent) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.