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Term Life insurers
- Mutual life insurers 17
- Shareholder-owned life insurers 20
- P&C-affiliated life insurers 12
- Farm Bureau life insurers 7
- Fraternal benefit societies 6
- Final expense and senior market specialists 9
- Worksite and supplemental insurers 7
- Annuity and retirement specialists 12
- Closed-block and legacy administrators 8
- Health insurer life affiliates 2
| # | Insurer | Type | Market share (2024) | AM Best |
|---|---|---|---|---|
| 16 | PrimericaA term-only life insurer sold through more than 150,000 independent, mostly part-time representatives who also offer investments to middle-income families. | Shareholder-owned life insurers | 1.98% | A+ (Superior) |
| 27 | Banner LifeA large U.S. term life specialist, long sold as Legal & General America and owned since February 2026 by Japan's Meiji Yasuda; William Penn serves New York. | Shareholder-owned life insurers | 1.06% | A (Excellent) |
| 45 | AAA LifeThe life insurer of the AAA motor club federation, based in Livonia, Michigan, selling term, whole life, final expense and annuities to AAA members and others. | P&C-affiliated life insurers | 0.51% | A (Excellent) |
| 52 | Foresters FinancialA Toronto-based fraternal benefit society founded in 1874 that sells term, whole and universal life through independent agents, with member benefits attached. | Fraternal benefit societies | 0.42% | A (Excellent) |
| 55 | American-Amicable (iA American Life)iA Financial Group's Waco, Texas insurers (American-Amicable, iA American, Occidental, Pioneer), selling final expense, term and UL through agents. | Shareholder-owned life insurers | 0.36% | A (Excellent) |
| 66 | SBLIA Massachusetts mutual founded in 1907 under a law conceived by Louis Brandeis, known for low-cost term life sold online, by phone and through brokers. | Mutual life insurers | 0.22% | A (Excellent) |
Ranked by 2024 U.S. individual life insurance direct premiums written (states and U.S. territories), from the NAIC 2024 Life/Fraternal Market Share Report. NAIC groups combine affiliated companies, so a group may sell under several brand names.